SEVEN announces entertainment project in KSA’s Eastern Province

RetailME Bureau

The Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund, (PIF) has announced the launch of its largest project to date in the Kingdom of Saudi Arabia.

SEVEN also announced six movie theatres and three new entertainment destinations in the Eastern Province, where its inaugural amusement park will also be located, spanning 10.7 million sqft in Al Aziziyah.

The new entertainment destinations will be located in Dammam, Khobar and Al Ahsa and will feature sports areas, movie theatres, green areas and water sports facilities similar to the entertainment destination underway in Riyadh.

SEVEN is focusing on developing recreation and entertainment facilities in the Eastern Province, given its strategic tourism location, and a growing population of some 4.9 million people.

The entertainment destination in Dammam will cover an area of 3.5 million sqft 330,000 sqm, the blueprint for nearby Khobar’s entertainment destination covers some 3.8million sqft.

“SEVEN intends to convert the Eastern Province into an excellent entertainment destination in the Gulf, thanks to its strategic geographical location and the touristic significance attributed to the Eastern Province within the Kingdom. Its stunning coasts, green oases and serene vast deserts, make it an attractive area for investment and development,” says SEVEN chairman, Abdullah bin Nasser Al-Dawood.

“This raft of truly exciting announcements coming at the end of the Kingdom’s most exciting Sharqiyah Season gives everyone something to be excited about. SEVEN is heralding in a new era of entertainment and leisure facilities for the people of Saudi Arabia, and visitors. Our amusement parks and entertainment facilities will also need the best talent from across Saudi Arabia, so we are looking for ambitious, talented and energetic staff across all sectors,” adds Bill Ernest, CEO of SEVEN. “Our strategy is to replicate amusement parks, entertainment areas and movie theatres across the Kingdom, starting in Riyadh, and now into the Eastern Province. We are providing families with unrivalled new entertainment experiences.”

SEVEN has already announced ambitious plans to develop Saudi Arabia’s nascent entertainment and leisure sector, starting with movie theatres, entertainment and recreation clusters and amusement parks. The company is developing the sector as part of the Saudi Arabia Vision 2030 plan.