According to the Boston Consulting Group (BCG), serial innovation is imperative for the success of companies and brands around the world.
Facing turbulent and fast-changing markets, innovators need a well-tuned innovation system that can spot emerging product, service and business model opportunities, and then rapidly develop and successfully scale them – over and again.
BCG states that successful serial innovators get three things right:
BCG’s ‘The 50 Most Innovative Companies of 2020’ list features some of the most innovative retail brands – including Apple, Amazon, Samsung, Alibaba, Walmart, Nike, LG Electronics, Target, adidas, Costco, JD.com and McDonald’s.
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