Home-grown healthy food concept, Salad Jar is back in the market. Having acquired Salad Jar in October 2019, KRUSH Brands – also behind Freedom Pizza, Wildflower Poke & More and Coco Yogo Vegan Kitchen – is relaunching the brand next week.
Building on its multichannel presence, Salad Jar is being relaunched with a brand-new website and mobile apps, while delivering across Dubai from KRUSH Brands’ locations in Dubai Marina, Studio City and Downtown Dubai with more locations to come up in the next few months.
Salad Jar was originally founded by Canadian entrepreneur Danielle Sallam in 2015 and amassed a loyal following during that time. The brand is known for its use of wholesome, nutrient-dense ingredients. The salads are carefully layered with the dressing at the bottom of the jar, making it quite portable.
Salad Jar will be ‘Powered by Freedom’, which means it will leverage KRUSH’s proprietary online ordering platform as well as a fleet of over 250 delivery drivers to ensure the salads are delivered fast, fresh and safe, every time. Customers can place their orders using the brand-new Salad Jar website or mobile app.
Commenting on the relaunch of Salad Jar, founder and CEO of KRUSH Brands, Ian Ohan said, “We have taken our time with the relaunch to make sure everything is perfect. Salad Jar, as a brand has a powerful legacy and we are thrilled to have the opportunity to further this by offering customers super-fast, on-demand delivery and easy online ordering. Salad Jar is very much in line with our company ethos of connecting more people with healthy and nutritious food options.”
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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