Rise in MEA PC shipments


July 22, 2020 | By RetailME Bureau

There has been a rise in MEA PC shipments, which grew 7% year-on-year during the second quarter of 2020, as International Data Corporation (IDC) indicates.

The Middle East and Africa (MEA) personal computer (PC) market – comprising desktops, notebooks and workstations – saw a total of 2.9 million units being shipped across the region in Q2 2020.

Commenting on the rise in MEA PC shipments, Fouad Charakla, IDC’s senior research manager for client devices in the Middle East, Turkey and Africa said, “The ongoing COVID-19 pandemic has seen people spend much more time inside their homes as remote working and studying practices have increasingly become the norm. This has acted as one of the key drivers of demand as more end-users required their homes to be equipped with PCs. At the same time, we have also seen a strong shift in demand from desktops to notebooks as the need for mobility has grown.”

“Huge growth was seen in Saudi Arabia as market players pushed high volumes of shipments before the Kingdom’s VAT rate tripled to 15% at the start of July and made PCs costlier for end-users,” he added. “In Turkey, there was a notable rise in shipments as both consumer and commercial demand began to improve with lockdown measures easing, stores reopening and general business activity increasing. Meanwhile, the UAE’s shipments were boosted by the delivery of a massive education deal during the quarter.”

 

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