Premium luggage brand RIMOWA has announced its most significant design evolution since the 1950’s when it first introduced its signature aluminium grooves.
On its 120th anniversary, RIMOWA is rolling out an updated product portfolio featuring the brand’s freshly minted new visual identity. The updated product line will be released, complete with a series of core feature advancements that include upgraded wheels, handles and interior.
“RIMOWA’s new visual identity perfectly encompasses the balance of iconic tradition with modern innovation,” says CEO Alexandre Arnault. “RIMOWA is known for its commitment to timeless craftsmanship and build-quality, and we are very proud to unveil this new design as we continue to improve our products and ensure a seamless and qualitative travel experience for all of our customers.”
Quality, longevity and expert engineering are the cornerstones of every RIMOWA product. Handcrafted by skilled specialists in high-quality durable materials, each case takes nearly 200 components and more than 90 steps to complete the production process. With 80% of the process being performed by hand – every suitcase is one-of-a-kind.
The newly rethought product line caters to contemporary travel’s most essential sizes and will include three collections with four cabin sizes, two check-in sizes, and two trunk sizes. The new designs will first roll out in June at RIMOWA stores in Europe, followed by other markets and e-commerce in the coming weeks.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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