RIMOWA unveils new designs on 120th anniversary


June 5, 2018 | By RetailME Bureau

Premium luggage brand RIMOWA has announced its most significant design evolution since the 1950’s when it first introduced its signature aluminium grooves.

On its 120th anniversary, RIMOWA is rolling out an updated product portfolio featuring the brand’s freshly minted new visual identity. The updated product line will be released, complete with a series of core feature advancements that include upgraded wheels, handles and interior.

“RIMOWA’s new visual identity perfectly encompasses the balance of iconic tradition with modern innovation,” says CEO Alexandre Arnault. “RIMOWA is known for its commitment to timeless craftsmanship and build-quality, and we are very proud to unveil this new design as we continue to improve our products and ensure a seamless and qualitative travel experience for all of our customers.”

Quality, longevity and expert engineering are the cornerstones of every RIMOWA product. Handcrafted by skilled specialists in high-quality durable materials, each case takes nearly 200 components and more than 90 steps to complete the production process. With 80% of the process being performed by hand – every suitcase is one-of-a-kind.

The newly rethought product line caters to contemporary travel’s most essential sizes and will include three collections with four cabin sizes, two check-in sizes, and two trunk sizes. The new designs will first roll out in June at RIMOWA stores in Europe, followed by other markets and e-commerce in the coming weeks.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine