Revolutionise in-store experience: Etisalat

Retailers need to adopt digital transformation strategies and keep pace with the rising customer demands to stay ahead of the competition. Customers now demand a more engaging and personalised in-store experience, pushing retailers to consider new digital transformation and artificial intelligence (AI) tools that can help them acquire, engage and retain their customers efficiently, said Esam Mahmoud, senior vice president, small and medium business, Etisalat.

While addressing an Etisalat forum titled ‘Digital Transformation in Retail’, Mahmoud highlighted how digital transformation currently influences the retail sector and disrupts the entire ecosystem, including customer engagement, communication, collaboration and retail analytics.

“Etisalat works closely with SMBs in the UAE by investing our resources in understanding their requirements to help meet their business needs. Our commitment to empower SMBS in the retail sector is in line with Etisalat’s strategy of ‘Driving the digital future to enable societies’ helping them adopt digitalised processes in their business operations,” Mahmoud stressed.

He also highlighted the importance of customer experience, where he quoted industry statistics that revealed 96% of customers believe customer service plays an important role in determining brand loyalty, while 80% consider speed, convenience and friendly service as mostly important.

Mahmoud cited retailers’ approaches towards digital transformation, namely cashier-less technology, big data analytics, augmented reality, omnichannel, immersive experience, digital signage, visual search and more.

Etisalat currently provides a wide range of digital solutions and services for SMBs in the retail sector, including video-surveillance-as-a-service (cameras and in-store analytics), omnichannel, online marketing services, digital signage and online payments, among others.