UAE-based brand 2XL Furniture & Home Décor reopened its refurbished store in Uptown Mirdiff Mall in Dubai. The showroom was inaugurated by Suood Al Sadi, general manager of 2XL Furniture & Home Décor.
“We are very excited to announce the re-launch of our stunning showroom in Uptown Mirdiff Mall spread over an area of 11,800 sqft. Many of our customers have made 2XL products a part of their lifestyle, and this new facility, that is of strategic significance for us, will cater to their needs with extraordinary products and service they experience in every 2XL location,” says Al Sadi.
Elaborating on the concept behind the store’s design, Amit Yadav, head of marketing for 2XL Furniture & Home Décor, adds, “Customers engage with content differently today than they used to few years back. The luxury interiors have been designed taking three distinct aspects into consideration which is form, feel and function that translate into the highest quality, convenience and experience for our buyers.”
“The 2XL store’s space in Uptown Mirdiff Mall has been redesigned to help shoppers navigate better for a unique retail experience. Starting from the impressive three-meter high entrance with Turkish limestone marble to natural stone flooring and fabulous colour-scheme, everything wows with an inviting and sumptuous atmosphere. Central to the revamp are the new wall ergonomic fixtures for accessories,” Yadav elaborates.
Commanding a sizable share of the UAE market, 2XL Furniture & Home Décor has strong expansion plans. The brand, that currently has nine showrooms spread across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain, will soon be opening another store in Al Ain.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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