Reliance Brands acquires Hamleys


May 19, 2019 | By RetailME Bureau

Reliance Brands Limited, a subsidiary of Indian diversified business group Reliance Industries Limited, and C Banner International Holdings, a Hong Kong-listed company, have signed a definitive agreement for Reliance Brands to acquire 100% shares of Hamleys Global Holdings Limited, the owner of the British toy brand Hamleys, from C Banner International.

Founded in 1760, Hamleys has over 250 years of celebrated history of being one of the oldest and largest toy shops in the world, bringing smiles to children. Hamleys truly represents a unique model leveraging the quality and wide range of its toys, combined with the theatre, entertainment and its retail experience.

Globally, Hamleys has 167 stores across 18 countries. In India, Reliance has the master franchise for Hamleys, and currently operates 88 stores across 29 cities. This acquisition will catapult Reliance Brands to be a dominant player in the global toy retail industry.

Commenting on the development, Darshan Mehta, president and CEO of Reliance Brands, said, “Over the last few years, we have built a very significant and profitable business in toy retailing under the Hamleys brand in India. This 250-year-old English toy retailer pioneered the concept of experiential retailing, decades before the concept of creating unique experiences in brick and mortar retailing became the new global norm. The worldwide acquisition of the iconic Hamleys brand and business, places Reliance into the frontline of global retail.”

Hamleys opened its flagship Regent Street London store in 1881. This flagship store is set over seven floors covering 54,000 sqft, with more than 50,000 lines of toys on sale. It is considered one of London’s prominent tourist attractions, receiving over five million visitors each year.

Following the news, Priyanshu Rana, consumer analyst at GlobalData, commented, “Hamleys, which operates 167 toy stores across 18 countries, has been facing headwinds due to the impending Brexit and economic slowdown in the UK. Reliance Retail, on the other hand, was looking for an opportunity to emerge as a dominant player in the global toy retail industry. Already, it has a pan-India franchise agreement to operate 88 Hamleys stores across 29 cities. The deal will now give the Indian acquirer full control of those outlets. Reliance Retail can leverage its supply chain management and distribution network to expand Hamleys’ business in India. Organised toys market in India is growing at around 15% riding on growing income of Indian middle class, and Hamleys has already set a premium image in the mind of consumers particularly due to its store formats and presence in airports.”

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau




Download Images RetailME Magazine