There are colour cosmetics and mass beauty products; there are various product ranges in skincare, haircare as well as men’s grooming categories too. While affinity towards fragrances has always been high in this region, there is rising demand for free-from, organic range of products.
In the past year several new brands have entered the GCC market including KIKO Milano, Rituals Cosmetics and Le Soie Cosmetics to name a few, while the existing names like Inglot, Mikyajy, The Body Shop and Lush continue to do brisk business. No wonder the GCC beauty and personal care market is big and buzzing, defying macroeconomic pressures.
According to research firm Euromonitor International, in 2016 the retail value of the GCC beauty and personal care market was $9.3 billion, a 10% rise over 2015. Strong growth is expected over the next four years, as consumers look to collectively spend $13.6 billion on their personal well-being in 2020.
In the UAE, particularly, consumers spent $2.1 billion on beauty and personal care in 2016. This number is set to rise to $2.7 billion by 2020. The top five categories are fragrances ($642 million), colour cosmetics ($400 million), skin care and men’s grooming (both $300 million) and hair care ($283 million).
Some of these new trends in the regional beauty market, according to Euromonitor International, are as follows:
Emergence of organic products: As more and more consumers turn to organic products witnessing the positive effects of going green, the popularity and acceptance of organic products continues to be positive.
Next level of social media (blogging and vlogging): Brands are leveraging social media sites such as Facebook, Twitter and Instagram to be successful in the region. Blogging has become immensely important. Bloggers and social media influencers are becoming quit essential in raising awareness about targeted brands.
Rising interest in young local brands as opposed to traditional heritage brands: While heritage brands such as Chanel and Dior continue to remain popular, younger brands such as KIKO Milano and Anastasia Beverly Hills branded cosmetics are growing fast as nowadays the young and aspirational consumers relate to them easily.
A special report on the regional beauty and personal care market will be carried in the June edition of RetailME
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young