Reem Mall signs up Sharaf DG

RetailME Bureau

Abu Dhabi’s upcoming Reem Mall will reportedly house the largest Sharaf DG store in the UAE capital. UAE-based electronics retailer, Sharaf DG will be the flagship store for the city and form a core element of the Reem Mall’s electronics’ retail offering. It is one of the latest retailers to sign up for the $1.2 billion project, joining the likes of Carrefour, Majid Al Futtaim, Landmark Group, Dubai Holding Group and Azadea Group to name a few.

The Sharaf DG store will span 36,018 sqft and will be the brand’s only outlet on and around the Reem and Al Maryah Islands. The store will offer the full range of the retailer’s electronics, gadgets, mobile phones, laptops and household appliances.

“Sharaf DG is a highly respected regional brand and will play an integral role in forming Reem Mall’s unique retail offering,” says Shane Eldstrom, CEO of Al Farwaniya Property Developments, the developer of Reem Mall. “Reem Mall will provide shoppers and visitors with a world-class retail, leisure and entertainment experience, and we are very pleased to announce Sharaf DG as a key part of our retail strategy.  Today’s announcement marks an important milestone for the project, as we continue making steady progress on construction and signing new tenant partnerships. We look forward to making further announcements in the coming months.”

“Sharaf DG is an inviting and engaging space that brings people and technology together. We offer the widest product selection and inventory that showcases innovation and inspires our creativity,” adds Nilesh Khalkho, CEO of Sharaf DG. “Today’s announcement marks a significant step for us, as we continue to grow our presence across the UAE. As a fast-developing destination, Abu Dhabi presents a very attractive investment opportunity for us, and our flagship Reem Mall store will further cement our presence in the region.”