Reel Cinemas launches ‘Dine-In Cinema’ at Jebel Ali Recreation Club


April 10, 2018 | By RetailME Bureau

Emaar Entertainment’s cinema concept, Reel Cinemas has teamed up with international superstar chef Guy Fieri to launch the first standalone Dine-in Cinema at Jebel Ali Recreation Club, featuring Fieri’s American Kitchen concept in the Middle East.

Last month, during an exclusive interview with RetailME, Emaar Entertainment CEO, Damien Latham excited mentioned about Reel Cinemas’ partnership with Guy Fieri and the Dine-in Cinema at Jebel Ali Recreation Club that is set to take the cinema-going experience a notch higher. Restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of cine-goers, as they enjoy blockbusters with Dolby Atmos and Barco Flagship Laser projection that assure exceptional audio-visual quality.

The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali followed by Reel Cinemas – The Dubai Mall and Reel Cinemas – The Pointe in The Palm Jumeirah.

Combined, the theatres will have 14 dine-in screens, with session tickets covering not just the film but also a sumptuous meal comprising of an appetiser and main course. For a change, none of the Dine-In Cinemas will serve popcorn. The Guy Fieri menu will reflect his signature style, taking inspiration from his most renowned dishes, such as his signature Mac & Cheese Burger, Trash Can Nachos, New York marbled Cheesecake and more.

“Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are diversifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets. The new concept delivers more than just a big screen; comfort, entertainment and a unique F&B offering are at the heart of what we deliver at Reel Cinemas. Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world,” Latham states.

This is the first partnership in the Middle East by Emmy Award-winning chef, restaurateur, TV personality and New York Times bestselling author, Guy Fieri. With 45 restaurants located across the US and Mexico, and forthcoming restaurants in South Africa, this marks the next step in Fieri’s international expansion.

“We are bringing the best of my American restaurants to Reel Cinema’s best-in-class theatres, the concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership. We’ve been working hard on this, with my team coming back and forth from the US regularly and we’ll be on site to make sure that these restaurants are impeccable from day-one, giving guests an all-round good time in this first-for-the-region experience,” adds Guy Fieri.

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