Italian eyewear and sunglasses brand, Ray-Ban has gone live with the Ray-Ban Certified Reseller Programme in Dubai. The objective is to help consumers find original Ray-Ban products at points of sale of authorised resellers who can provide a qualitative shopping experience.
Ray-Ban has created a distinctive yet simple logo sticker that will be placed on the retailers’ doors authorised as “Ray-Ban Certified Resellers” bearing a QR code making it easy for consumers to verify the official ray-ban.com stores.
It is a big step for Ray-Ban in gaining greater credibility and recognition, differentiating and enhancing both the brand leadership in the sector and the opticians who believe in its value. This project is aimed at building and consolidating a quality culture as much in the service and sales outlets as in the end product to inform consumers where they can enjoy quality shopping experience with a wide range of products. Subsequently, it will be a major milestone in valorizing and protecting the brand.
The battle against counterfeiting is an important issue for Ray-Ban, which is constantly engaged in combatting the sale of fake models, made with substandard materials and potentially harmful to health.
Moreover, Ray-Ban has also launched a new communication campaign that highlights the human moments that connect consumers and find their sense of belonging.