Italian eyewear and sunglasses brand, Ray-Ban has gone live with the Ray-Ban Certified Reseller Programme in Dubai. The objective is to help consumers find original Ray-Ban products at points of sale of authorised resellers who can provide a qualitative shopping experience.
Ray-Ban has created a distinctive yet simple logo sticker that will be placed on the retailers’ doors authorised as “Ray-Ban Certified Resellers” bearing a QR code making it easy for consumers to verify the official ray-ban.com stores.
It is a big step for Ray-Ban in gaining greater credibility and recognition, differentiating and enhancing both the brand leadership in the sector and the opticians who believe in its value. This project is aimed at building and consolidating a quality culture as much in the service and sales outlets as in the end product to inform consumers where they can enjoy quality shopping experience with a wide range of products. Subsequently, it will be a major milestone in valorizing and protecting the brand.
The battle against counterfeiting is an important issue for Ray-Ban, which is constantly engaged in combatting the sale of fake models, made with substandard materials and potentially harmful to health.
Moreover, Ray-Ban has also launched a new communication campaign that highlights the human moments that connect consumers and find their sense of belonging.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
With the inauguration of 11 new stores in 2020 and 14 more
Vacheron Constantin has announced the official opening of its first boutique in
‘Skinification of beauty’ is the key trend that every retailer in the
On March 8th 2021, Reebok unveiled its new store opening and launched
British brand Marks & Spencer, operated by the Al-Futtaim Group has launched
According to a report by the United Nations, the fashion industry accounts
The issue of climate change and the environmental crisis we are in