Global fashion and lifestyle company, PVH Corp. – with Tommy Hilfiger and Calvin Klein in its portfolio – has announced change in leadership, as Daniel Grieder has stepped down from his role of CEO for Tommy Hilfiger Global & PVH Europe. Martijn Hagman has succeeded Grieder as the new CEO for Tommy Hilfiger Global & PVH Europe, effective June 2, 2020.
While Grieder held various management roles within the organisation over the past 23 years, Hagman has been instrumental in Tommy Hilfiger’s global expansion and the strategy that led to PVH Europe’s consistent year-over-year growth.
“Tommy Hilfiger Global and PVH Europe came into this year on the same successful path they have been on, with strong sales trends and improving brand awareness, and connecting with consumers,” said Manny Chirico, chairman and CEO, PVH Corp. “Daniel has been a champion of growing our innovation capabilities and expanding Tommy Hilfiger’s reach around the world, always pushing for a consumer-centric, digitally-focused and sustainable mindset, while building a very strong management team.”
Since Grieder became CEO, Tommy Hilfiger Global & PVH Europe, in 2014, the brand’s business grew from $6 billion to over $9 billion in retail sales in 2019. While the Calvin Klein European business more than doubled in revenues and earnings.
“It has been a phenomenal 23 years,” added Grieder. “As we are in the midst of this seismic shift in our industry, we find ourselves in a unique position to make a change that I believe will launch us into a new era for the brand. It’s a good feeling to know I can pass my seat to Martijn – he’s been a true friend, trusted confidant and reliable co-pilot on the last 12 years of this journey. There is never a perfect moment to leave an organisation you love; the options are to leave too late or too early, and I knew I wanted to make this change while still having the optimism, energy and passion I’ve always held onto in my career.”
On his part, Stefan Larsson, PVH president stated, “Together, Daniel and Martijn have instilled a future-focused vision, putting consumers at its core and creating a product-driven culture. We are thankful for Daniel’s many years of strong leadership and great accomplishments. I have great confidence in Martijn as a leader with a deep understanding of the underlying value drivers of the business. His consumer-centric mindset and digitally focused leadership will successfully guide the next era of sustainable and profitable growth for Tommy Hilfiger and the European region.”
Grieder will help hand over his responsibilities over the next few months to ensure a smooth and successful transition.
“It is an honour to continue to build on the achievements of the Tommy Hilfiger brand and PVH Europe alongside an exceptional and passionate management team. My thanks to Daniel extend well beyond the unwavering support, development opportunities and leadership he has provided over the years. We are confident in continuing to execute on the current strategic plan, and our focus for the coming months will be on the recovery and rebound phase of our global businesses out of the COVID-19 pandemic,” Hagman concluded.
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