PUMA partners with MTV


February 26, 2019 | By RetailME Bureau

Global sports brand PUMA and MTV announced an exciting new partnership that celebrates the intersection of pop culture and sport fashion. It marks the coming together of two industry gamechangers with a special-edition RS-X sneaker that celebrates the extreme reinvention of music culture.

Prior to this, in 2006, they had released the PUMA YO MTV Raps range that saw classic PUMA silhouettes inspired by the 80s hip hop show.

“We are thrilled to again partner with a brand that has successfully reinvented itself,” says Adam Petrick, PUMA’s global director for brand & marketing. “Both brands, MTV and PUMA have a longstanding history of pushing culture forward. Together, we have reinvented our 80s icon RS into another extreme style which embodies the mix of music and fashion.”

Keeping with the stories of extreme reinvention, PUMA is launching the all-new RS-X Tracks sneaker. Inspired by the evolution of music in this digital age, the latest addition to the RS-X range features aggressive, future-retro design elements that aptly play to the reinvention of music culture.

On its part, MTV has revolutionised the entertainment industry, infusing fashion and pop culture in their efforts to reach a young audience globally.

Commenting on the partnership, Jose Castro, senior vice president, Global Collaborations and Softlines, Viacom Nickelodeon Consumer Products, adds, “MTV and PUMA have represented culture and street style for generations, and this collaboration seamlessly brings these two iconic brands together. PUMA’s RS-X sneaker is inspired by elements of music and the digital age and evokes MTV’s own evolution – it is an immediate collectible and a must-have for the nostalgia fashion fan.”

The PUMA x MTV collaboration completes the look with season-appropriate apparel, including a tee, tank, track top and shorts emblazoned with bold PUMA x MTV graphic logo.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine