PUMA launches all-new RS-X Toys sneaker


November 12, 2018 | By RetailME Bureau

Global sports brand PUMA has extended the RS-X range with the launch of the all-new RS-X Toys sneaker. The new range will be available at PUMA stores, webstore and with leading sneaker retailers starting November 15.

Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. This season, PUMA launched the RS-X sneaker, a totally new concept built on the classic Running System (RS) line. The new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honouring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes and bold colour palette.

Celebrating reinvention of toys in and beyond sneaker culture, the RS-X Toys design is inspired by collectable vinyl toys. The nostalgia-packed sneakers promise to take the wearer back to the era of iconic toys that generations grew up with.

The retro-inspired bulky silhouette is decked with RS technology on the midsole. With a mesh upper and leather overlays, the futuristic design comes to life with an embossed textile heel piece and moulded sock liner with RS PUMA branding. Dropping in two new colourways – PUMA Black – Blue Atoll and PUMA White – PUMA Royal – High Risk Red the sneakers feature fun colour block design.

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