Promoting the ‘Made in Brazil’ shoe stamp


June 20, 2018 | By Rupkatha B

The UAE is one of the most vibrant markets for the Brazilian footwear brands. The constant expansion of import by the UAE ensures it is a strategic focus market for the Brazilian Footwear programme.

Last month we attended the three-day International Leather and Footwear Exhibition (SICC – Salão Internacional do Couro e do Calçado, Image Project) in Gramado, Brazil to get a first-hand view of the Brazilian footwear market and export initiatives in the Middle East.

In 2017 Brazil exported 3.3 million pairs worth $29 million to the Middle East. The Emirates imported 1.5 million Brazilian pairs worth $13.4 million, followed by Saudi Arabia at 1.1 million pairs worth $7.8 million, Kuwait and Bahrain stood at 0.5 and 0.2 million pairs at $5.7 and $2.1 million, respectively. The UAE is the 16th leading market for Brazilian footwear exports.

Even though the Middle East is a strategic export market for the Brazilian footwear brands, numbers have declined in the first four months of 2018. The GCC countries imported 1.98 million pairs, 32% less than the same period last year. During the first quarter of 2018, compared to the same period in 2017, the only country that imported more shoes is Kuwait with approximately 183,000 pairs (+16.7%), generating $1.6 million. Despite decline, the UAE is still at the top with a little over 513,000 pairs (-12%) generating $4.2 million, followed by Saudi Arabia at 170,000 pairs (-58.3%), generating $1.3 million.

Among the reasons cited for decline by some footwear exporters are economic turmoil, implementation of the new taxation regime in the UAE and Saudi Arabia as well as changes in expatriate policies in KSA.

The 27th edition of SICC featured over 1,800 exhibitors. Brazilian footwear brands presented their spring/summer 2018-19 footwear collections. More than 15,000 visitors – including buyers, government agencies, media as well as influencers – walked the halls of Serra Park. It was a platform that enabled footwear manufacturers, retailers and buyers to meet face-to-face to evaluate not only the seasonal collections but also discuss industry trends.

It was also the stage for two actions to promote Brazilian footwear to international markets – like the Middle East – by the Brazilian Footwear, the footwear exports promotion programme developed by the Brazilian Footwear Industries Association (Abicalçados) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Read the full coverage in our June edition.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine