With the promise that nothing will go to landfill and profits will go to the UNICEF, fashion retailer Primark launches in-store recycling scheme in the UK.
Announcing a rollout this week of its nation-wide recycling programme, Primark is inviting customers to donate their pre-loved clothes, textiles, footwear and bags from any brand to be ‘re-loved’ via the Primark In-Store Recycling Scheme. Collection boxes will be available in Primark’s 190 stores across the UK and all donated items will be reused, recycled or repurposed. Primark has partnered with recycling specialist Yellow Octopus to implement its recycling scheme.
This new recycling scheme from Primark launches as recent research from WRAP (Waste and Resources Action Programme) estimates that more than a third of the population have had a clear out of unwanted textiles and clothing while at home on lockdown.
Primark’s in-store recycling scheme is the latest step in the Primark Cares initiative, Primark’s commitment to a more sustainable future. Work as part of the programme includes the expansion of Primark’s Sustainable Cotton Programme, including investment in the use of sustainable fibres across all product ranges. Primark’s brown paper bags have been on high streets since 2002 and all unsold clothing and samples have been donated to charity since 2010.
As Primark launches in-store recycling scheme in the UK, Katharine Stewart, the brand’s ethical trade and environmental sustainability director, said, “We know people don’t always find it easy to recycle their clothes, textiles and shoes. And we know people have had big clear-outs during lockdown. Now is the perfect time to be launching our in-store recycling programme, making it convenient for customers to give a second life to items from their wardrobe that they no longer need. This will reduce waste going to landfill and help our customers to help the environment. With the profits going to UNICEF’s important childhood education programmes, we are also supporting our global charity partner in their work.”