French automotive manufacturer, Peugeot inaugurated its first concept store at Yas Mall in Abu Dhabi, in partnership with its exclusive distributor Omeir bin Youssef & Sons. This showroom – located on the ground floor at Yas Mall – marks Peugeot’s first concept store in the Middle East and third globally.
The new store underlines Peugeot’s digital transformation, which entails adopting a consumer-centric strategy aspiring to be a customer connected brand with efficient digital processes for a seamless customer experience.
Designed to adapt to customer needs, the new concept store from Peugeot features a futuristic setting with simple but modern architecture. The digital screens in the store take the visitors into the Peugeot world offering an immersive experience and highlighting the history as well as the milestones of the brand over the past decades. Visitors also will have the chance to view the look and feel of Peugeot’s latest models displayed at the store.
“Today we witness another milestone in Peugeot’s quest to leverage its presence in the GCC and enhance its profile in the region. This exclusive store reinforces Peugeot’s leadership in innovation and technology presenting a one-of-its-kind retail experience to consumers in the UAE. Our strategic partnership with Omeir Bin Youssef & Sons has reinforced Peugeot’s presence over the past 25 years, and today we add a new chapter to our success story underlining the brand’s move upmarket,” says Samir Cherfan, senior vice president sales and marketing for Middle East and Africa at Groupe PSA.
“We are very thrilled to open the first-ever Peugeot concept store in the Middle East, which will serve as a hub for visitors to indulge in everything Peugeot. The store has been equipped with state-of-the-art facilities to offer a world-class retail experience to the Peugeot enthusiasts. We will continue to push boundaries and tailor innovative consumer-centric experiences that cater to the different components of the society,” adds Abdulla Bin Omeir, Chief Executive Officer at Omeir Bin Youssef Group.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
UAE-based REDTAG has launched its latest retail outlet on at Doha’s City Center
UAE-based Carrefour has opened a new store at the world’s busiest international
The once powerful department stores that anchored malls and streets around the
FILA has opened its new futuristic flagship store in Dubai Mall. The 158m²
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
A private helicopter carrying the chairman and managing director of Lulu Group,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the