Pancake House on expansion mode

June 13, 2018 | By Rupkatha B

Much loved Filipino brand, the Pancake House – part of the 70-year old Max’s Group family business – that opened in Dubai last year, is all set to launch more restaurants. Following the first restaurant in BurJuman, Pancake House will soon open in The Dubai Mall, followed by The Mall at World Trade Center in Abu Dhabi in addition to at least two more locations in the UAE within this year.

“Opening at a prime property like The Dubai Mall in the emirate will help us to cater for multiple nationalities on a daily basis. It’s a big thing to be able to introduce one of our iconic brands – Pancake House – to people from across the world visiting The Dubai Mall,” says Robert Trota, president of Max’s Group International during an exclusive interview with us.

“We are very cautious about the quality of retail space with every brand, we operate,” stresses Sajan Alex, vice president, Tablez Food Company, which holds the franchise rights for Pancake House in the UAE. “We, in fact, delayed the launch of Pancake House in the UAE to scout for that perfect location. When we saw Pancake House in the Philippines, we realised its position within the fast-casual dining category, as opposed to the value space. The ambience is great while the price points are attractive. So when BurJuman happened, we decided to launch Pancake House there, which has worked very well. We will follow the same strategy with every subsequent location. Along with The Dubai Mall and The Mall at World Trade Center in Abu Dhabi, there is scope for another mall-based location in Dubai and one each in Al Ain and Ras Al Khaimah.”

“We have seen around 500 customers a day at Pancake House in BurJuman. That’s because our price points are attractive. The food is of very high-quality,” Alex adds.

The full story will be published in our July-August edition



Previous Article Next Article


UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

Download Images RetailME Magazine