Home-grown furniture brand PAN Emirates Home Furnishings celebrates 25th anniversary this year. In order to celebrate with customers, PAN Emirates stores are running a range of activations for 25 weeks.
Founded in 1992, PAN Emirates has enjoyed the love and support of a loyal customer base over the years. As part of their 25th anniversary celebration, PAN Emirates stores will give shoppers the opportunity to win home makeovers worth AED5,000 every week. Customers who spend AED500 will have the chance to win the coveted prize.
PAN Emirates also has a signature wall competition, where the customers can come to the store and write down their comments along with their emails. And the best comment will receive an AED500 gift voucher. The furniture brand is also planning to reward loyal customers with surprise gifts as a token of appreciation for their continuous love, as part of the #25yearsofpurelove campaign.
“Over the last 25 years, PAN Emirates has been known for providing high-quality and competitively priced furniture solutions to our clients. We have enjoyed a loyal customer base through the years, and it is our pleasure to be able to give something back,” says Mohammedi Katawala, deputy general manager and finance director, PAN Emirates.
PAN Emirates also plans to reach closer to customers, with four new store openings planned in the UAE, and one in Oman, within the next six months added to the 16 existing branches all over GCC. The new stores will allow the brand to get closer to a wider audience. They intend to continue this growth trajectory in 2019. In addition, customers can also shop on the PAN Emirates app.
Being conscious of its role in society, PAN Emirates ensures giving back to the community through different campaigns. This year, the campaign turned out to be bigger than the previous one, with PAN Emirates contributing a whopping AED278,000 to SENSES Residential and Day Care for people of determination.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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