Dubai-based furniture brand PAN Emirates Home Furnishings is increasing its presence in Saudi Arabia with a SAR1 million investment to expand and revamp its flagship store in Souq Sharq Market in Riyadh.
The investment builds on five years of successful operations in the Kingdom, and demonstrates PAN Emirates’ growing strength across the GCC region. The company now has 15 stores across the UAE, Oman and Saudi Arabia, with plans for more to follow – including a potential store in Jeddah in the near future.
“We’re seeing significant and sustained demand in Saudi Arabia, and this expansion is a strategic investment into that opportunity,” says Bilal Dyob, director of operations for PAN Emirates KSA. “Expanding our Riyadh store enables us to offer customers here even more choice and variety, plus an enhanced shopping experience.”
The original SAR12 million store opened in 2013, and covers 60,000 sqft. To this, a new mezzanine floor has now been added, accommodating fresh collections. A travellator connects the new level, creating a seamless shopping experience. The overall environment has been further enhanced with the installation of extensive LED lighting displays that brighten up the whole store, plus new fully-optimised floor and ceiling finishes.
“Investing in this mezzanine level means we can now showcase even more of that PAN Emirates collection to our growing and valued Saudi clientele, including a vast and exclusive home décor and accessories section, where customers can create a style that truly suits them,” Dyob adds.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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