& Other Stories is exploring new ways to connect with consumers

September 14, 2020 | By RetailME Bureau

Part of the Swedish H&M Group, & Other Stories is exploring new ways to connect with consumers, inviting them into a world of wardrobe treasures and beauty products presented through a vending machine. Recently, the brand has presented a tailormade vending machine on the second floor of Galeries Lafayette – an experience that is filled with fragrances from its bath and body range.

Commenting on how & Other Stories is exploring new ways to connect with consumers, Ebba Kettner, head of brand design at & Other Stories, said, “We felt very inspired by the idea of creating our own vending machine experience, turning it into a mini version of our stores. It has special features conveying several layers of our world. We hope that it will make people curious and inspire them to explore our stories.”

By reviving a vending machine, & Other Stories seeks to turn a seemingly forgotten space into a little hub that serves up fragrances and beauty products while telling a story. The project is a collaboration between & Other Stories and The Laboratory, H&M Group. For customers who already know & Other Stories, this vending machine can work as a quick shop to get their hands on a beauty favourite, and for new customers, it will be a way to discover their world of fragrance.

“We strive to constantly develop and challenge ourselves and there is always room for interesting new ideas and initiatives. With this pilot together with & Other Stories, we want to offer a great customer experience with convenience and local relevance by being present in customers’ everyday life. We test small and scale smart with the learnings, starting with one location in Paris,” added Anna Tillberg Pantzar, head of The Laboratory, H&M Group.


For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.



Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine