Majid Al Futtaim’s newest leisure concept Orbi Dubai, a game changing multi-sensory experience and a first in the Middle East, is now open at City Centre Mirdif.
The official opening event saw senior representatives from Orbi Dubai’s developers SEGA Holdings Co., Ltd. and BBC Worldwide, as well as key Majid Al Futtaim stakeholders, mall VIPs and media. Orbi Dubai’s Nature Ambassador, renowned Arab explorer, Nabil Al Busaidi was the event host for the evening.
Attendees were treated to the full Orbi Dubai experience through 12 spectacular exhibits featuring innovative visual technology and interactive walk-through touchpoints including:
The guests then experienced the centerpiece of the attraction – Theatre 23.4. The 35-metre wide theatre space showcases custom-made BBC Earth films, amplified by two massive screens behind viewers to create a 360°, fully immersive edutainment experience. The theatre also boasts 3D sound and cutting-edge technology that generates wind, fog, vibrations and even smells. Theatre 23.4’s debut showings include The Magic of Yellowstone, which follows the stories of four iconic park inhabitants, and The Meerkats featuring this ever-popular creature on adventures in the Kalahari Desert.
“Orbi Dubai is set to transform the way people in the UAE explore the mysteries of nature, inviting them to see, hear and feel the planet in a unique and enchanting way. We’re excited about sharing this attraction with the UAE – there’s simply nothing like it in the world when it comes to being right at the heart of nature,” says Damien Latham, CEO, Majid Al Futtaim – Leisure and Entertainment.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
The Ministry of Human Resources and Social Development in Saudi Arabia has
Semnox’s suite of products for FEC’s, Parks and F&B Segments will now
UAE’s Majid Al Futtaim Leisure, Entertainment, and Cinemas have been announced as
VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, is introducing CTRL, the region’s
Extravagant, conceptual, great food and views are some of the ways that
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Nine cinema exhibitors across the Gulf Cooperation Council (GCC) have joined forces
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,