Online furniture brand Helmii collaborates with HOUSE of HAWKES


April 7, 2019 | By RetailME Bureau

UAE’s online customised furniture store, Helmii has partnered with interior designer Kathryn Hawkes, founder of HOUSE of HAWKES. Together they have designed and manufactured a stylish new bed with removable covers for the entire frame. Whilst this is not uncommon for sofas, this is a first for beds in the region, offering versatility over the traditional upholstered headboard.

The launch collection is in a ‘limited edition’ range of colours. The soft, washable, textured linen and cotton blend covers are available in off-white, beige, grey and dark grey whilst the polycotton dry-clean-only covers are available in cream, parchment, stone, grey, turquoise and sorbet pink. The mutual objective was to create something cosy and inviting that would carry HOUSE of HAWKES’ signature crisp and simple aesthetic combining their creativity and Helmii’s manufacturing knowledge and experience.

“This exciting collaboration is Helmii’s first partnership and we are delighted to be working with Kathyrn and her team. Helmii’s renowned quality standards and House of Hawkes’ style coming together in one product is a distinctive offering for our combined audiences and beyond,” says Simon Moore, founder of helmii. “We love the colours we’ve selected for the launch range and are already planning the next collection which will offer a completely different mood and feel, incorporating some beautiful velvet options in a deeper colour blend.”

“When I started my blog and subsequent interior design career path almost six years ago, never could I have imagined that I would be asked by a bed retailer to design a bed for them. Fast forward to 2019 and it is with great excitement that I announce my design collaboration with helmii,” adds Kathryn Hawkes, founder of HOUSE of HAWKES.

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