New York City based Sweet Chick, known for its signature chicken and waffles, is all set to debut in Dubai at the upcoming Sole DXB that will take place from December 6-8, 2018. Sweet Chick currently has four locations in NYC and one in Los Angeles. The brand is keen to grow with its eyes now set on Dubai, as it makes its international debut at Sole DXB.
“After attending Sole DXB last year it opened my eyes to the diversity of Dubai and I instantly wanted to be a part of it. Once Nas signed on as a headliner on the music line up, it was a no-brainer. We can’t wait to be a part of Sole this year and introduce Sweet Chick to Dubai,” says John Seymour, founder, Sweet Chick.
Sweet Chick marks the first venture into the restaurant community for legendary Queensbridge rapper Nas, who has spent a lifetime cultivating a diverse portfolio of investments. “As an artist who understands what we represent, Nas has been an integral part in bringing Sweet Chick Life to the West Coast while continuing to grow the brand in his hometown, New York City,” adds Seymour.
At Sweet Chick, the philosophy is simple – great food, a cool vibe and interesting cocktails at a great price. Along with some of the best fried chicken and waffles from New York City, the restaurant serves ‘American cuisine with a Southern accent’. It is rustic but modern American comfort food and twists on classic dishes and cocktails, in addition to home-baked desserts.
Sole DXB’s intersection of culture, hip hop and fashion perfectly reflect the Sweet Chick brand, it’s almost like a seamless alliance for Sweet Chick’s first international debut. Open all day and night during Sole DXB, the diner will also play host to a host of daytime DJ sets, full-views of the main stage and after parties.
Sole DXB is returning this year with the support of its partners Cadillac, Dubai Design District (d3), Dubai Tourism and Sprite.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Food trucks may have seemed like a good idea at the time,
British retailer Marks & Spencer, operated by the Al-Futtaim Group has announced
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load
In a virtual webinar held to announce the launch of Noon Food,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
Dubai announced the suspension of entertainment activities at restaurants and hotels last