noon launches an inclusive campaign strategy

RetailME Bureau

Middle East’s home-grown digital marketplace, noon has unveiled a new strategy for its campaigns. In late 2018 noon searched for real people to represent the communities that make up the UAE and beyond. The faces of the noon campaigns will continue into 2019.

Faces of noon will represent fashion, lifestyle and beauty campaigns with imagery being refreshed monthly for onsite and social media. The aim of the inclusive campaign is to showcase the wide variety of beauty aesthetics, ethnicities and body shapes in the world. noon currently has 21 faces in the campaign and is always on the lookout for more.

The online marketplace plans to host four casting days per year to give people the opportunity to become a face of the regional start-up, thereby creating a friendlier and more relatable experience for its customers. noon will be looking for new faces in KSA and around the region throughout 2019.