Nike reopens at Mall of the Emirates with sustainability goals

July 26, 2020 | By RetailME Bureau

In partnership with its local distributor Sun and Sand Sports, Nike reopens at Mall of the Emirates with sustainability goals. This is in line with the brand’s global ‘Move to Zero’ strategy, which is driven by the belief that protecting the planet means protecting the future of sport against climate change.

Also read: We’re on the path to recovery

As part of its journey towards zero carbon and zero waste, Nike has partnered with Dubai-based designers Leen Nizameddin, founder of SOUND.ON streetwear and Engy Mahdy, founder of One and Four Studio. Together Nike and the designers will upcycle old unused football jerseys into stylish tote bags and face covers. Underlining Nike’s decade-long commitment to strengthening the brand’s green credentials and creating a better future for sport in the region and globally, these stylish products have been made for the people of this region, by the people of this region.

“The Nike Air Vapormax shoe is the embodiment of circular design and recycled materials, hence when designing the reusable tote, I drew direct inspiration from the shoe design and the organic lines it incorporates. This allowed for a way to divide the bag into sections utilizing the different coloured jerseys that needed to be upcycled,” said Mahdy.

The inspiration behind the tote bag, The Nike Air VaporMax 2020 Flyknit is one of Nike’s most sustainable shoe to date, made with at least 50% recycled content by weight. Green by design, VaporMax has been made using raw materials and an array of different recycled components. In this context, Nike’s product lead, Jesie Small said, “We wanted to make a sustainably-sourced silhouette from the ground up, and one that is quick and easy to put on and wear daily. That’s why we also innovated around ease of entry, exit and lockdown to design a smarter and better-designed shoe for all athletes.”

“Nike’s Move to Zero plan, focuses on holistic sustainability by promoting zero waste and zero carbon. When creating the designs for my up-cycled masks, I knew I needed to really translate that concept into reality in a simple yet innovative way. All three masks really highlight the creativity up-cycling can bring forth, similar to Nike’s ethos which works to bring inspiration and innovation to every athlete,” added Nizameddin.

As Nike reopens at Mall of the Emirates with sustainability goals, the store will serve as a platform for consumers to shop consciously by learning about the brand’s sustainable products, specially curated for the UAE. The store represents a blend between sustainability and innovation. From a customisation hologram for footwear, which shows visitors the ways they can customise their shoes, to transparent window LED screens that consume half the energy of a normal LCD screen.

The innovative store also provides digital footwear sizing screens to help shoppers get their exact sizes, a first-of-its-kind in the region. Additionally, customers can also avail of apparel customisation as well as bra fitting services.


For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.



Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine