It’s new, unique and socially minded


June 28, 2017 | By Rupkatha B

It’s rare to spot brands that seek to celebrate the individuality of every user as opposed to following the modern trends. It’s a brand that drives and promotes self-expression, while being socially minded to the extent of contributing a significant portion of its sales to a foundation.

The brand is called MAKE Beauty, which forayed into the Middle East this year in partnership with Al Tayer Group. MAKE Beauty offers 200 SKUs that are hypoallergenic, paraben-free and not tested on animals. Almost 30% of MAKE Beauty’s lines are vegan.

“We are a hip indie beauty brand from New York,” asserts co-founder and business director William Smolen. “We became famous for our one-of-its-kind products that no one makes in the market. We can make them because of our founder, Nikos Mouyiaris, is one of the world’s biggest contract cosmetics manufacturers. He has been incubating and manufacturing many of the world’s luxury make-ups and colour cosmetics for over 40 years now. We have an incredible product development team having a leadership position in the industry.”

Having seen success from his endeavours, Mouyiaris not only founded MAKE Beauty but was keen to give back to the society. He started the We See Beauty Foundation supporting women-led, worker-owned cooperative businesses across the Americas – which means everyone has ownership rights in the company. The idea was to create a brand – MAKE Beauty – that could support this initiative.

“We give 10% of our sales, not profits, to the We See Beauty Foundation. We like to position the brand in a manner never seen before. To us, a luxury product isn’t an expensive object on the table but defined by the ingredients and the sense of purpose,” Smolen avers.

Read the full article in the July/August edition of RetailME

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine