Naturalizer to open new concept store in City Centre Ajman

RetailME Bureau

Contemporary footwear brand Naturalizer, part of retail conglomerate Apparel Group in the Middle East, is all set to open a new concept store in City Centre Ajman. To be located in located in the new extension of the shopping mall, the Naturalizer brand will unveil its next-generation brick-and-mortar stores with a premium product offering, including a new collection of footwear and handbags.

The look-and-feel of the concept store will reflect the brand’s heritage while incorporating modern elements to create the ultimate brand experience. Going beyond traditional brick-and-mortar store, the new Naturalizer store, spanning 1,185 sqft, is geared to engage consumers differently.

“For nearly 100 years, Naturalizer has been committed to designing shoes with style that truly fit how women live their lives,” says Jay Schmidt, division president of Caleres Brand Portfolio. “Today, we continue that commitment to innovation and evolution with the opening of our concept stores that bring our philosophy of ingenious utility to life in a distinct and ownable way. The space draws inspiration from our beginnings and have been carefully cultivated to reflect our heritage with modern twists, and in doing so, drive deeper engagement with Millennials and Gen Xers, our fastest-growing consumer segments.”