National Food Products Company steps up efforts to meet rise in home deliveries


April 5, 2020 | By RetailME Bureau

UAE-based National Food Products Company (NFPC) has implemented a series of measures to meet the rising demand in home deliveries, which has seen a huge spike in the past week alone, as a result of isolation protocol to curb the spread of COVID-19.

The company supplies to over 50% of the UAE population with its drinking water, dairy, juice and bakery products through brands including Oasis Water, Blu Sparkling Water, Lacnor Milk and Juices, Laban Up, Gulf & Safa, Milco Dairy, Melco Juices, Aqua Fresh Water and Royal Bakers.

All of NFPC’s products are available through supermarkets and via home delivery, but social distancing and remote working have led to a significant surge in orders for home delivery. In order to meet the requirement, NFPC has doubled the number of personnel at its call centre to accommodate the growing number of calls received. NFPC has also increased its distribution fleet and overall personnel to meet the rising demand in the market, in addition to online orders.

“As the public responds to government advice to stay at home, and online demand for deliveries goes up, we have responded with a variety of upscaling measures across our organisation to meet requirements.  This we have been able to do with relative ease, due to the commitment of our staff at all levels, and we can assure our customers that we will continue to provide a dedicated service that fulfils their needs. We can also reassure customers of our adherence to the highest standards of hygiene protocols. All NFPC deliveries are assessed for quality and sanitary assurance before leaving our distribution centres, with each delivery truck equipped with appropriate hygiene resources. Our drivers and delivery personnel are wearing masks and gloves to ensure their health as well as the customers receiving the delivery,” says Iqbal Hamzah, group CEO, NFPC.

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