Myntra launches Landmark Group’s SHOEXPRESS in India


September 16, 2020 | By RetailME Bureau

Fashion e-commerce marketplace Myntra launches Landmark Group’s SHOEXPRESS in India to offer a range of trendy collections across formal and casual footwear for men, women and kids, reports IndiaRetailing.com.

Owned by Middle Eastern retail conglomerate Landmark Group, SHOEXPRESS is known for its fashionable collection of footwear and accessories. It caters to men, women and children through its 110 outlets in the region. From large-format stores in the Middle East, products from SHOEXPRESS will now be available to the fashion-forward consumers in India through Myntra.

Being one of the leading fashion and lifestyle destinations in India, Myntra offers over 100+ domestic and international brands in the footwear category on its platform today. It is also one of the fastest-growing categories on the platform at 28% YoY and offers over 90,000 styles to choose from a range of categories.

As Myntra launches Landmark Group’s SHOEXPRESS in India, Ayyappan Rajagopal, head of business for Myntra, said, “We believe, there is a significant overlap in the choices and preferences of shoppers of footwear, on Myntra and of SHOEXPRESS, making it an ideal partnership. Footwear has and will continue to be a major driver of business for us. SHOEXPRESS’ collection will further strengthen the footwear category, thereby enabling us to serve the evolving needs of our growing customer base in the best manner possible. With Myntra’s popularity and reach SHOEXPRESS is on its way to creating a mark for itself in India.”

“We are very excited to announce our partnership with Myntra. India is a very important market for us, and we see tremendous growth opportunities here as the customers are young and fashionable, which resonates very well with our brand offering. We look forward to bringing our range of fashionable footwear, which is well known in the Middle East, to the Indian market for the first time. Through this collaboration, the Myntra customer will now have access to a stylish range of footwear and accessories to suit by SHOEXPRESS. Footwear is a key category of Myntra and we see this as the start to a longstanding partnership. The entry of SHOEXPRESS into the Indian market marks a new chapter, and we’re confident that together with Myntra’s extensive reach, we will be able to cater to customers across the country,” added Iesmoenie Jakoet, COO, SHOEXPRESS.

 

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