MyGovinda’s introduces ‘Kindness Fridge’

RetailME Bureau

Dubai-based MYGOVINDA’S – a restaurant brand that serves healthy and holistic Indian food known to harmonise the body, mind and soul – has started an initiative called the ‘Kindness Fridge’ at its restaurants in Umm Suqeim and Al Karama.

Inspired by the Year of Giving 2017 initiative – declared by UAE president His Highness Sheikh Khalifa bin Zayed Al Nahyan – Mahesh Advani, the owner and founder of MyGovinda’s, came up with this unique and altruistic concept.

The objective of the Kindness Fridge, fully funded by MyGovinda’s, is to play a meaningful role in the community and extend its mission of ‘health and happiness to all’ to those in need. Through the Kindness Fridge, the brand ensures that healthy food does not remain a privilege to certain sections of the society.

“The summers of Dubai beat down hard, especially on the people working long hours in the sun; trying to make ends meet and provide happy lives to their family. We were inspired by His Highness’s insightful words on community upliftment, volunteerism and service for the year, and decided to give in our own little contribution with the Kindness Fridge,” says Advani.