M&S debuts new format store in Ras Al Khaimah


June 27, 2013 | By RetailME Bureau

British retailer Marks & Spencer (M&S) has launched its new concept store at Manar Mall, Ras Al Khaimah. The 168,000 sqft store has an avant-garde store appearance with pleasant interiors, inviting display windows with wood panels and lighting schemes to attract customers. M&S has also reviewed its entire beauty offer and has repackaged and improved all of its existing own brand products.

The various sub-brands in the store are differentiated through unique branding, visual merchandising and signage. Each sub-brand has been given its own unique family of mannequins & settings designed to reflect the brand’s feel and personality. For example, Per Una highlights the feminine and vibrant look with white-washed wooden wardrobes and chandeliers while Indigo Collection is all about a coordinated casual ethnic look with trestle tables and denim mannequins. Within M&S Menswear range, Autograph reflects the smart casual attire whilst Blue Harbour represents a strong outdoor and yachting theme.

“The new store aims to offer an international Marks & Spencer brand shopping experience for Ras Al Khaimah shoppers. The overwhelming response of our customers to the new M&S concept store designs across the region has encouraged us to continue our expansion drive. Middle East is a key strategic market for us and with the opening of this store we now have 22 stores across the region which will rise to 26 by year-end,” says John Cooper, managing director at Marks & Spencer, Al-Futtaim.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine