Modest fashion & design event to launch in Dubai


February 13, 2018 | By RetailME Bureau

The Islamic Fashion and Design Council (IFDC) has announced the first Pret-A-Cover Buyers Lane, (PAC-BL) modest fashion and design showcase and pop-up event that will be held at City Walk, Dubai, from March 28 to April 2.

Supported by the Dubai Islamic Economy Development Centre (DIEDC), and working towards developing and promoting Dubai as the global capital of Islamic economy, the six-day public event will showcase over 30 leading designers and present the hottest trends and collections in modest wear. It will also feature the first-ever augmented ‘technologically advanced’ fashion show, which is being introduced by IFDC as the ‘catwalk of the future’.

With additional attractions like exclusive shopping, meet and greet the designers behind fashion-forward modest wear design labels and artists that complement the modest lifestyle, PAC-BL will have designers exhibiting across all categories, including haute couture, pret-a-porter, street wear, athletic wear, abayas, accessories, halal skin care and much more.

The impressive line-up of designers includes regional fashion visionary, Hatem Alakeel, who will be unveiling a new luxury modest wear collection; Under-Rapt, a pioneering modest, sustainable, ethical and fashionable sportswear brand; Talabaya that designs unique European style luxury abayas; dUCk scarves, which are the brainchild of style icon and fashion influencer Vivy Yusof; and Isabella Caposano, a rising star in Italy who will be presenting an exciting tailor-made couture line for the modest woman, among others.

“With Muslim consumers spending an estimated $272 billion on clothing and the industry projected to grow to $322 billion by 2018, we have a unique opportunity to develop the global market in a more cohesive manner and encourage more collaboration across borders in order to strengthen everyone’s potential. A marker of success for events is the inherent benefit it brings not only to the industry players, but to the overall fashion and design industry including the mainstream stakeholder, and we believe all will do extremely well by partaking in our global modest fashion and design scene at Pret-A-Cover Buyers Lane,” says IFDC chairwoman, Alia Khan.

PAC-BL will set a new standard for the global fashion and design scene and is also the venue for the launch of Pullman hotel’s ‘Artist Playground’ galleries concept, in partnership with IFDC, which will see unique art galleries being built in their hotel lobbies. As part of this event, multiple artists will also be exhibiting their works at PAC-BL.

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