Messe Frankfurt Middle East launches Beautyworld Saudi Arabia

RetailME Bureau

Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, have announced the launch of Beautyworld Saudi Arabia 2018 that will take place from October 14-16 at the Jeddah Center for Forums and Event.

Beautyworld Saudi Arabia will be co- organised by Messe Frankfurt Middle East and Saudi Arabia-based ACE Group. The exhibition is expected to draw over 100 exhibitors from around the world. Fifteen launch partners have already signed up, including Firmenich, Symrise, International Flavors & Fragrances (IFF), Nazih Group, Sawaya International, Al Haramain Perfumes, My Perfume Factory, Identiscents, Neo Perfumes, Piramal Group, Creative Beauty Source, Oudh Al Anfar, Unitrade, Beauty Care Company and Forever 52 make-up.

The decision to launch Beautyworld Saudi Arabia comes as consumer and professional spending on beauty and wellbeing continues to rise, with Euromonitor International (EMI) estimating Saudi’s retail value for beauty and personal care to be worth $6.9 billion in 2021, compared to $5.4 billion in 2017.

“Saudi Arabia still offers plenty of untapped potential, so the time is right for the world-renowned Beautyworld brand to make its debut on Saudi soil,” states Ahmed Pauwels, CEO, Messe Frankfurt Middle East. “Saudi visitors to Beautyworld Middle East have increased steadily over the last six years, from just under 1,400 in 2012 to 2,500 in 2017, making it the third largest visitor country to the show. Now in Beautyworld Saudi Arabia, we have the Kingdom’s dedicated beauty industry trade fair right at the doorsteps of thousands of trade buyers and professionals. It will be the ideal platform for global players to enhance their relationships with existing customers and increase their market presence, while they will also gain a better understanding of the business landscape, industry trends and needs that are unique to Saudi.”

Beautyworld Saudi Arabia 2018 will cover the six product groups of fragrance; cosmetics & skincare; personal care & hygiene; natural & organic; hair, nails & salon supplies; and machinery, packaging, raw materials & contract manufacturing.

According to EMI, fragrance was Saudi Arabia’s top product category in 2017, with a retail value of $1.8 billion, followed by haircare at $784 million and skincare at $713 million. Men’s grooming at $559 million and colour cosmetics at $561 million were also high value categories in 2017, with solid growth predicted through to 2021.

“We’re excited to launch Beautyworld Saudi Arabia as part of our drive to bring new industry sectors into Saudi Arabia in tandem with the diversification plan of the Saudi Vision 2030. Saudi Customs statistics suggest the weight of imported cosmetics into the Kingdom last year amounted to approximately 44.6 million kg. Many Beautyworld Middle East exhibitors have expressed keen interest in the Saudi market, and this event will provide them the unique platform to launch their products and services, network with leading worldwide brands and establish joint ventures, dealerships and distributorships throughout the Kingdom,” adds Hadi Al-Harith, CEO, ACE Exhibitions.