Meraas and Caesars Entertainment Corporation – one of the world’s most innovative hospitality and entertainment companies – plan to bring two luxury hotels expected to open in the fourth quarter of 2018, a conference centre and a beach club to Bluewaters.
Bluewaters is the modern, family-oriented destination that is located on a manmade island off the coast of Jumeirah Beach Residence.
For Caesars Entertainment, Bluewaters will be the first project in its plan to expand into new markets through licensing and management arrangements. Caesars Entertainment plans to offer new experiences in Dubai by applying its approach to operating integrated leisure and hospitality resorts, offering a unique mix of live entertainment, gourmet celebrity restaurants and the highest-level of service to Bluewaters’ guests.
The planned collaboration between Meraas and Caesars Entertainment supports the objective of the Dubai Plan 2021 to diversify economic activities to enhance productivity and innovation, and drive sustainable development. Through such efforts, Meraas also aspires to enhance Dubai’s overall lifestyle offering to reinforce the emirate’s reputation as the preferred place to live, work and visit.
“Meraas is dedicated to implementing the vision of our wise leadership and consolidating Dubai’s status as a global tourist destination in line with the Dubai Tourism Vision 2020. We are creating unique experiences and leveraging strategic partnerships to showcase the best of what Dubai can offer to its visitors. The landmark arrangement with Caesars Entertainment, which aims to establish Bluewaters as a world-class tourist attraction with exclusive international entertainment opportunities, is a significant achievement for the emirate’s thriving hospitality and entertainment sectors,” says Abdulla Al Habbai, group chairman of Meraas.
“Through our collaboration with Meraas, we anticipate Bluewaters Island will evolve into the region’s top hospitality, dining and entertainment destination. This project represents Caesars’ ability to focus on our strengths in hospitality as well as reinforce our commitment and capacity to establish brands in new global markets,” adds Mark Frissora, president & CEO, Caesars Entertainment.
Over the past five years, Meraas has invested in an innovative AED18 billion portfolio of key leisure and entertainment projects that includes attractions such as Dubai Parks and Resorts, Roxy Cinemas, Hub Zero, Mattel Play! Town, The Green Planet, Dubai Arena, Ain Dubai, Laguna Waterpark and the latest addition – Dubai Safari.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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