The Middle East & North Africa Leisure and Attraction Council (MENALAC) – the trade body for the Middle East and North African leisure market – has announced its one-day, annual, Leisure, Entertainment & Attractions Conference on April 8.
The conference, to be held in conjunction with DEAL 2018, will take place at the Dubai World Trade Centre. It will focus on operational aspects of leisure facilities and will be sponsored by IEC, the organisers of DEAL 2018.
The MENALAC Conference will cover a range of operational topics from analysing the status of the leisure market in MENA to motivating staff via best HR practices, implementing loyalty programmes for repeat play, tracking attraction operations, using social media effectively, virtual reality (VR) and its operational nuances and benefitting from adventure-based leisure facilities.
These topics have been handpicked by the MENALAC Conference committee comprising Andrew Such, operations director Majid Al Futtaim Leisure & Entertainment; Mohamed Salem, CEO of Al Othaim Leisure & Entertainment; Prakash Vivekanand, managing director of Amusement Services International (ASI); and Peter Poyck, general manager operations, Adventure Land, UAE.
“The Conference Committee has a wealth of operations experience in the MENA Region and the program will specifically target to derive more impact from any type of leisure operation, be it theme parks, water parks, FECs & LBEs or play & edutainment venues. Our endeavour at MENALAC is always to create educational initiatives that are tailor-made to suit the operational characteristics of the MENA market and thus improve the operating standards in our region,” states Salem.
Further, the first edition of the MENALAC Awards – to be held on April 10 at Ritz Carlton, Dubai – has received an overwhelming response.
Aimed to recognise and reward excellence across 15 categories in the MENA leisure and attraction industry, MENALAC Awards has received 70 entries from leisure operations in the region. The best theme parks, water parks, FEC’s, visitor attractions as well as the best industry practices and operational managers will all vie for glory and recognition in their specific categories on the night of the awards.
An independent nine-member jury comprising eminent professionals from the global leisure, retail and real estate industry will scrutinise the entries received, short list nominees and identify their choice to an external audit firm, Horwath Mak Associates, who will then collate the results and announce the winners during the gala event. In addition, the event will also see a Hall of Fame Award recognising the contribution of an individual to the MENA leisure industry.
“We are indeed very pleased with the response we have received to the first MENALAC Awards gala. This kind of event is much needed. We have some of the best leisure & entertainment facilities and objectively recognising these wonderful facilities was long overdue. This is a celebration of the efforts of the investors and stakeholders in our business. We want this event to be a night of excellence that will help raise the profile of our industry even higher,” adds Silvio Liedtke, chairman of the events committee of MENALAC.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Extravagant, conceptual, great food and views are some of the ways that
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Words by Shubhojit Mahalanobis, Director of Danube Home UAE’s tourism & hospitality sector
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association