More than three-quarters of the Middle East and North Africa’s (MENA) digital-leading organisations will invest in big data and the Internet of Things (IoT) in 2018, driving disruptive business competitiveness. The region’s digital-leading organisations have started investing in innovative products and services – especially the “Big 3” of big data and analytics, cloud and IoT.
Digital leaders expect 23% more growth by 2019, and already have 85% of market share and 80% of profitability versus competitors. However, while 84% of organisations say that digital transformation is critical, only 3% have completed digital transformation, according to the new SAP and Oxford Economics Digital Transformation Executive Study.
“MENA digital leaders have a running start in the constantly-evolving digital economy. This is the decisive moment for all Middle East organisations to undergo digital transformation, and harness the power of big data and analytics, IoT and digital skills. Middle East CIOs need to treat digital transformation as an all-encompassing and knowledge-sharing business imperative to disrupt the competitive landscape,” says Gergi Abboud, managing director, Gulf, North Africa, Pakistan and Levant at the digital transformation enabler SAP.
The SAP survey, which interviewed more than 3,000 executives across 17 countries around the world, including in the Middle East with the UAE, Saudi Arabia and Egypt, indicate the below findings:
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