McDonald’s UAE raises AED320,000 for Emirates Red Crescent

August 27, 2018 | By RetailME Bureau

McDonald’s UAE has raised AED320,000 from its Ramadan children’s books campaign in association with the Emirates Red Crescent (ERC). The sum includes the proceeds from the sales of children’s social awareness and entertainment books, as well as Emirates Red Crescent donation boxes, which were placed at McDonald’s restaurants across the country as part of the campaign.

Mohammed Yousuf Al Fahim, deputy secretary-general for Support Services in Emirates Red Crescent, stressed that the Emirates Red Crescent’s senior leadership reiterates the importance of cooperation between the authorities and all public and private institutions in the country. He added that the partnership between Emirates Red Crescent and McDonald’s UAE is proof that working together strengthens the efforts of both parties in implementing charitable projects and humanitarian programmes. This enhances the process of community work in the country, and has presented a robust model of cooperation through joint projects and integrated humanitarian programmes.

Emirates Red Crescent and McDonald’s UAE also discussed ways of further strengthening the social partnership and developing areas of joint humanitarian cooperation in the future through community initiatives aimed at protecting vulnerable local groups.

“We are committed to enriching and improving the communities we operate in, and as part of these continuing efforts we are proud to have partnered with Emirates Red Crescent. This investment will have a positive impact on our communities and I am confident these initiatives will bring about a progressive change to the lives of those less fortunate,” states Rafic Fakih, managing director and partner of McDonald’s UAE

The Emirates Red Crescent and Emirates Fast Food Company signed a cooperation agreement last March aimed at achieving the common humanitarian principles of both parties. As part of their goal to consolidate community and humanitarian values and objectives at the local level, Emirates Red Crescent and McDonald’s UAE launched Ramadan children’s books, which were sold through McDonald’s restaurants in the country. Exclusive Emirates Red Crescent donation boxes were also installed at McDonald’s restaurants across the UAE as part of the campaign.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine