McDonald’s UAE and Emirates Red Crescent signed a cooperation agreement on March 6, to reinforce their core humanitarian values and objectives locally. The partnership will consolidate efforts to support Emirates Red Crescent’s charitable and humanitarian initiatives with the ‘Ramadan Books’ campaign.
As part of the programme, four Ramadan books will be produced and sold at the McDonald’s restaurants in the UAE. All proceeds generated from the book sales will be invested by Emirates Red Crescent in local programmes specific to local communities in the UAE. McDonald’s UAE will also have Emirates Red Crescent donation boxes at their restaurants.
The agreement was signed by Mohammed Ateeq Al Falahi, secretary general of Emirates Red Crescent, and Rafic Fakih, managing director and partner at McDonald’s UAE, in the presence of Mohammed Yousef Al Fahim, deputy secretary general for support services, marketing and fundraising; Rashid Mubarak Al Mansouri, deputy secretary general for local affairs; and Hassan Abouezzeddine, marketing director at McDonald’s UAE.
After signing the agreement, the two parties discussed possible ways of enhancing their partnership and to further develop joint humanitarian programmes, in order to achieve Emirates Red Crescent’s mission of protecting human life and alleviating the suffering of vulnerable people. Al Falahi stressed that the agreement reinforces the efforts of Emirates Red Crescent in implementing charitable projects, and in supporting the humanitarian programmes that enhance community efforts in the country. The agreement is also a model for cooperation between Emirates Red Crescent and other community institutions through joint, integrated humanitarian projects.
“At McDonald’s UAE, we are committed to giving back to the communities we operate in, and as part of these continuing efforts, we are proud to partner Emirates Red Crescent for the donation box and Ramadan Books campaign. All proceeds collected from the initiative will be invested in local programmes inside the UAE, to be mutually agreed upon between McDonald’s UAE and Emirates Red Crescent. I am confident these initiatives will bring about a positive change in our communities and in the lives of those less fortunate,” says Fakih.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
Hikina Restaurant has re-opened its doors at Lapita hotel located in Dubai
Okinawa in Japan happens to be a ‘blue zone’ – one of
Part of Sunset Hospitality Group Delizie Gourmet an artisanal café serving authentic
After opening two outlets in the UAE Dave’s Hot Chicken has entered
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
The d.ream Group (Dogus Restaurant Entertainment and Management) – behind Coya, Nusret
Premium café dining concept founded by Natasha Sideris tashas café has partnered
UAE-based premium casual dining restaurant Peppermill is all set to open its
South African confectionery brand 1701 has launched in the UAE in partnership
Popular restaurants Mythos Urban Greek Eatery and Nola Bijou Bistro & Bar,
Dubai-based Sunset Hospitality Group known for developing and operating high-end hospitality concepts
Bringing the taste of Anatolia to the region Turkish restaurant Kasibeyaz is