McDonald’s UAE launches Ramadan Books campaign with Emirates Red Crescent

May 2, 2019 | By RetailME Bureau

As part of its commitment to give back to the communities it operates in and to mark spirit of giving during the Holy Month, McDonald’s UAE has launched its Ramadan Books campaign in partnership with Emirates Red Crescent. Last year, McDonald’s UAE’s Ramadan Books campaign generated a whopping AED320,000 through the sales of more than 60,000 books, all of which was donated to Emirates Red Crescent.

This year, the Ramadan Books campaign will run from May 4-June 3, 2019 and will feature four Ramadan books, priced at AED5 each and sold at McDonald’s restaurants across the UAE. The entire proceeds from this year’s campaign will also go to Emirates Red Crescent.

The children’s books have been written exclusively for McDonald’s UAE and deliver several positive messages about the importance of kindness, friendships, affability and tolerance.

“The Ramadan books campaign is part of our constant efforts to improve the communities we operate in, and given last year’s tremendous success where we raised a substantial amount of money for charities, we are proud to once again partner with Emirates Red Crescent. Like last year, all financial proceeds collected from the initiatives will be invested in local programmes. However, at McDonald’s UAE we believe that giving back to those less fortunate and the spirit of generosity should not be limited to a special time period – it’s an ongoing responsibility that we embrace, and are constantly looking for ways to bring about a positive change to the lives of those less fortunate all year round. I am confident that the Ramadan Books campaign, will not only deliver positivity to children, but also bring great joy to the lives of the underprivileged,” says Rafic Fakih, managing director and partner at McDonald’s UAE.

“The results of last year’s Ramadan Books campaign were overwhelmingly positive. McDonald’s UAE has been a champion for good in the country and we couldn’t be more pleased to partner with them again. The decision also underscores the efforts of Emirates Red Crescent to support humanitarian programs that enhance community efforts in the country. In my opinion, the success of the inaugural Ramadan Books campaign is testament to the benefits of cooperation between Emirates Red Crescent and other community institutions through integrated humanitarian projects, and is a model that should be followed,” adds Dr. Mohammed Ateeq Al-Falahi, secretary-general of the Emirates Red Crescent.

McDonald’s UAE has been a long-standing partner of Emirates Red Crescent and has run several charitable campaigns with the organisation. The Ramadan campaign is the latest in these efforts to align with Emirates Red Crescent in supporting its charitable and humanitarian initiatives.

As part of its CSR initiatives, and to ensure its constant support to the nation’s communities, last year McDonald’s UAE signed an official agreement with Emirates Red Crescent to explore further joint humanitarian programmes to alleviate the suffering of vulnerable people in the country.




Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine