To mark the beginning of the Holy Month and the spirit of giving, McDonald’s UAE has launched a new Ramadan Books campaign in partnership with Emirates Red Crescent.
From May 16 until June 11, four Ramadan books priced at AED5 each will be sold at McDonald’s UAE restaurants. Written exclusively for McDonald’s UAE the children’s books deliver a positive message about the importance of education, cleanliness and charity.
All monetary proceeds generated from the book sale will be invested by Emirates Red Crescent in programmes specific to local communities and children in the UAE. As part of the campaign, Emirates Red Crescent donation boxes will be available at select restaurants to allow its guests to make a direct financial contribution in the spirit of giving during the holy month.
“We are committed to enriching and improving the communities we operate in, and as part of these continuing efforts we are proud to have partnered with Emirates Red Crescent for our Ramadan Books campaign and the donation boxes. All financial proceeds collected from the initiatives will be invested in local programmes inside the UAE to support children and will be mutually agreed upon between McDonald’s UAE and Emirates Red Crescent. I am confident these initiatives will bring about a positive change to the lives of those less fortunate. At McDonald’s UAE we will continue to seek out new opportunities to make a contribution to better our communities,” says Rafic Fakih, managing director and partner at McDonald’s UAE.
“McDonald’s UAE’s special Ramadan Books reinforce a positive message among children and at the same time extend a helping hand to those less fortunate. Our decision to work with McDonald’s UAE reinforces the efforts of Emirates Red Crescent in implementing charitable projects, and supports humanitarian programmes that enhance community efforts in the country. The agreement provides a model for cooperation between Emirates Red Crescent and other community institutions through integrated humanitarian projects,” adds Mohammed Ateeq Al-Falahi, Secretary-General, Emirates Red Crescent.
CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities
Finding the treasure chest of opportunities needs years of journeying through the
January 19, 2024 | By RetailME Bureau
Culinary playbook: On a gastronomic adventure
How is the food service industry in the Kingdom of Saudi Arabia
January 18, 2024 | By RetailME Bureau / 
Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds
In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by
/ 
Effective immediately for April, RMAL Hospitality introduces a progressive two-day weekend for
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Yolk Brands, the homegrown hospitality group behind widely successful Pickl, BonBird and
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Previous Article
