Max Fashion opens in My City Centre Masdar

RetailME Bureau

Value fashion retailer Max Fashion, part of retail conglomerate Landmark Group, has opened its new store in My City Centre Masdar, which is Majid Al Futtaim’s first shopping mall in Abu Dhabi.

Located on the ground floor of My City Centre Masdar, the store is spread over 8,890 sqft and offers Max’s label of men’s, women’s and children’s fashion, as well as handbags, lingerie and accessories – everything from fashion basics to clothes that reflect latest trends.

Store layout and navigability have been improved in this store. The new space and design concept aim to unify all the collections in a large, single dynamic space, significantly improving the overall customer experience. Bold use of signage displaying price and size details is quite smart, ensuring that the latest collections attract shoppers’ attention even as they are walking past the store.

Notably, the space has been designed to deliver a seamless shopping experience across Max Fashion’s platforms. The store environment is equipped to handle customer requirements by connecting them to through mobile application or website and get the required product, which the customer is looking for.

Max Fashion is rapidly expanding in the region. It has built a network of 37 stores in the UAE – of which 15 are in Abu Dhabi – and close to 400 stores in the Middle East, North Africa, South East Asia & India. It aims to have a network of over 600 stores encompassing 9 million sqft of retail space by 2020.