Located on the ground floor of My City Centre Masdar, the store is spread over 8,890 sqft and offers Max’s label of men’s, women’s and children’s fashion, as well as handbags, lingerie and accessories – everything from fashion basics to clothes that reflect latest trends.
Store layout and navigability have been improved in this store. The new space and design concept aim to unify all the collections in a large, single dynamic space, significantly improving the overall customer experience. Bold use of signage displaying price and size details is quite smart, ensuring that the latest collections attract shoppers’ attention even as they are walking past the store.
Notably, the space has been designed to deliver a seamless shopping experience across Max Fashion’s platforms. The store environment is equipped to handle customer requirements by connecting them to www.maxfashion.com through mobile application or website and get the required product, which the customer is looking for.
Max Fashion is rapidly expanding in the region. It has built a network of 37 stores in the UAE – of which 15 are in Abu Dhabi – and close to 400 stores in the Middle East, North Africa, South East Asia & India. It aims to have a network of over 600 stores encompassing 9 million sqft of retail space by 2020.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
With the inauguration of 11 new stores in 2020 and 14 more
Vacheron Constantin has announced the official opening of its first boutique in
‘Skinification of beauty’ is the key trend that every retailer in the
On March 8th 2021, Reebok unveiled its new store opening and launched