Max Fashion opens first store in Malaysia

RetailME Bureau

Value fashion brand Max Fashion, part of the retail conglomerate Landmark Group, has announced the launch of its first store in Malaysia. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and director of Landmark Group.

Located at the IOI City Mall in Putrajaya, Malaysia, the new store is over 13,000 sqft and will stock Max’s label of women’s, men’s and children’s fashion – as well as footwear, handbags and lingerie.

The store is also set to offer the latest Summer/Ramadan collection from Max. While the Ramadan collection features glamorous themes inspired by the essence of age-old traditions, the Summer collection features Hawaiian and Hibiscus flower prints, driving the essence of summer this year with bright blues.

“Max Fashion is today the market leader in value fashion across Middle East and India and offers quality fashionable products along with an enriching shopping experience,” says Ramanathan Hariharan, CEO of Max and director of Landmark Group.

“We are excited as we look forward to engaging and serve the Malaysian customer, and give them an opportunity to celebrate their innate sense of style through our products. Malaysia is known for its busy shopping districts and a young aspiring consumer base that appreciates comfortable fashion, at great prices,” he adds. “We believe it is the right time for the brand to enter this market. There is immense potential for growth here and we look forward to expanding our footprint in the country.”

Max today is one of the leading and trusted value fashion retailers in the Middle East and India, and aims to have a network of over 600 stores encompassing 9 million sqft of retail space by 2020.