Max Fashion celebrates 90 years of Mickey Mouse


August 30, 2018 | By RetailME Bureau

Max Fashion, retail conglomerate Landmark Group’s value fashion concept, has launched a new Back to School Collection inspired by Mickey Mouse as the character turns 90.

The legendary character brings an element of fun and nostalgia to Max’s new collection with a colourful mix of tees, denim, cute dress, shirts and more, all infused with Mickey and Minnie details.

Over the last 90 years, Mickey Mouse has inspired millions of people who grew up with his adventures. Binding generations together, Mickey Mouse reminds people of all ages of the benefits of laughter, optimism and hope.

Mickey Mouse is fun, active, optimistic and a natural leader and the new Back to School Collection from Max reflects all these attributes. It sparks childhood nostalgia in adults and spreads positive vibes to children. The collection has a range of back to school clothes, backpacks and stationery.

From cute denim dungarees and jeans with Mickey and Minnie embroidered patches, to the more sophisticated sparkling blue dress with printed sequin and the super cosy shorts and soft tops with the Disney character’s prints, this new line of clothing is super fun for children.

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