Hypermarket chain Mars Hypermarket is feeding Oman’s $4 billion supermarket sales, thanks to a digital transformation partnership announced with SAP.
Hypermarkets, such as Mars Hypermarket, are the main driver for food sales, delivering 70% of total grocery store sales in Oman, according to Alpen Capital.
As a result, Omani supermarket and hypermarket sales are set to grow by 15% from $3.4 billion in 2016 to $3.9 billion by 2018, according to food and agriculture research firm Farrelly & Mitchell. GCC supermarket and hypermarket sales will grow 19% to $49 billion by 2018.
Supporting Oman’s digital retail, Mars Hypermarket – one of the GCC’s largest hypermarket chains with over 1,800 employees in Oman and the UAE – announced a digital transformation partnership.
“Oman’s customers expect a personalised and seamless shopping experience from their mobile devices. With real-time technology, Mars Hypermarket can deliver innovative digital business models with better product decisions, convenient omnichannel shopping experiences and customer loyalty programmes,” says VT Vinodan, managing director, Mars Hypermarket Oman and UAE.
As part of the partnership, Mars Hypermarket will deploy a wide range of digital business solutions running on the in-memory SAP HANA platform to enhance the customer experience, supply chain of thousands of products and employee engagement. Mars Hypermarket is exploring SAP S/4HANA real-time business suite solutions, mobile apps and augmented and virtual reality innovations.
“Mars Hypermarket is showing best practices in how to harness the power of digital technology to enhance the complex retail experience. SAP is exchanging global best practices in retail to support Oman’s digital transformation and economic growth in line with Oman Vision 2020,” adds Tayfun Topkoc, managing director, SAP Oman and UAE.