Mars Hypermarket partners with SAP


August 14, 2017 | By RetailME Bureau

Hypermarket chain Mars Hypermarket is feeding Oman’s $4 billion supermarket sales, thanks to a digital transformation partnership announced with SAP.

Hypermarkets, such as Mars Hypermarket, are the main driver for food sales, delivering 70% of total grocery store sales in Oman, according to Alpen Capital.

As a result, Omani supermarket and hypermarket sales are set to grow by 15% from $3.4 billion in 2016 to $3.9 billion by 2018, according to food and agriculture research firm Farrelly & Mitchell. GCC supermarket and hypermarket sales will grow 19% to $49 billion by 2018.

Supporting Oman’s digital retail, Mars Hypermarket – one of the GCC’s largest hypermarket chains with over 1,800 employees in Oman and the UAE – announced a digital transformation partnership.

“Oman’s customers expect a personalised and seamless shopping experience from their mobile devices. With real-time technology, Mars Hypermarket can deliver innovative digital business models with better product decisions, convenient omnichannel shopping experiences and customer loyalty programmes,” says VT Vinodan, managing director, Mars Hypermarket Oman and UAE.

As part of the partnership, Mars Hypermarket will deploy a wide range of digital business solutions running on the in-memory SAP HANA platform to enhance the customer experience, supply chain of thousands of products and employee engagement. Mars Hypermarket is exploring SAP S/4HANA real-time business suite solutions, mobile apps and augmented and virtual reality innovations.

“Mars Hypermarket is showing best practices in how to harness the power of digital technology to enhance the complex retail experience. SAP is exchanging global best practices in retail to support Oman’s digital transformation and economic growth in line with Oman Vision 2020,” adds Tayfun Topkoc, managing director, SAP Oman and UAE.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine