Marmum Dairy Farm posts higher retail sales for 2012-13


July 22, 2013 | By RetailME Bureau

UAE-based dairy brand Marmum Dairy Farm, a subsidiary of Dubai Investments (DI), has recorded a 10% growth in retail sales during 2012-13 compared to 2011-12.“Such strong retail sales growth is a result of our strong and evolving product portfolio includ ing high quality, fresh and healthy dairy products and juices. Along with launching new products, we are also adaptable to market dynamics and keen on developing our facilities and products to emphasise on our high quality, safety and health standards,” says Waeel Barhaji, deputy general manager at Marmum Dairy Farm.

“As part of the brand’s development strategy, we have also redesigned the packaging of all our products to give it a fresh and new. Take the example of Laban Cool, which comes in a newly designed bottle to distinguish different flavours. Additionally, the company plans to soon re-launch in an all-new premium packaging its mixed berry, strawberry, fruit cocktail, orange carrot and apple juice variants, among others,” he adds.

With plans to introduce a range of product variants in line with market demands, the company is targeting a 15% and 20-to-25% growth in its dairy and juice categories, respectively, for the current year. In fact, in the last few months, Marmum has launched products offering healthy options that are not primarily commercially-driven. All these products are rich in vitamins A, D, E and K2, mainly focused on improving, developing and maintaining a balanced diet and healthy living.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley




Download Images RetailME Magazine