Marks & Spencer launches global-first airport pop-up at DXB Terminal 3

RetailME Bureau

As a global first for British retailer, Marks & Spencer – part of Al-Futtaim in the region – has launched a pop-up store experience at the re-branded DXB Terminal 3.

Located in the Departures Terminal from December 11, 2019 to March 2020, customers will be able to shop and indulge in Marks & Spencer food ahead of their travels. Based at concourse B, the pop-up will stock festive favourites such as mince pies, Christmas puddings and its world-famous mini bite tubs. The pop-up will also carry food-oriented gifts.

“A world first for Marks & Spencer, having an airport pop-up makes our food even more accessible to travellers passing through DXB Terminal 3,” said Nick Batey, general manager of Marks & Spencer. “This is a very exciting time for the brand. We’ve worked closely with the team at Dubai International Airport to make this pop-up a reality and we are confident that our customers will be thrilled with the prospect of picking up our popular products as they embark on their journeys.”

The Terminal 3 store joins Marks & Spencer’s other new pop-ups, including Arabian Ranches, The Meadows and Marina Mall.