‘Marketplace by Choithrams’ opens at Jumeirah Golf Estates


October 10, 2017 | By RetailME Bureau

UAE-based supermarket chain Choithrams have recently launched a flagship store – ‘Marketplace by Choithrams’ – at Jumeirah Golf Estates in Dubai.

The new Marketplace by Choithrams, spanning 16,441 sqft and the first supermarket in Jumeirah Golf Estates, is spread across two levels with fresh and non-food departments. The supermarket houses high quality products including fresh range of imported and local fruits and vegetables; high quality meat and poultry; fresh bakery range; as well as specialty organic ranges across categories. In addition, the store offers homeware and accessories & gifts and services such as laundry and stitching.

“Marketplace by Choithrams is our latest supermarket located at The Fairway in Jumeirah Golf Estates. The community centre The Fairway is operated by Choithrams and includes a whole host of various retail operators to service the community residents, Golf Club members and neighbouring areas. Marketplace follows a new suit of operations which is focusing on fresh operations specifically fruits, vegetables, bakery and meats; we have also extended the range of speciality import lines here. The store ambiance and offering also allows us to enhance consumer experience and engagement.  We have also added a greater offering to our general merchandise area extending to a wide range of household items, cosmetics, personal care and pet care items, says KT Pagarani, director, Choithrams. “Going forward, we will be strategically planning our expansion of the Marketplace concepts in the right areas in the times to come.”

While there is ample free parking available, free home delivery is available too – which will be availble against a minimum purchase of AED50 from January 1, 2018.

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