Global fashion brand Mango has strengthened its e-commerce presence with nearly six million active customers on its online platforms. In fact, during the COVID-19 lockdown, Mango was able to register almost 900,000 new online customers.
The increase in new customers partly facilitated the brand’s major growth in turnover achieved online between March 15 and June 1, 2020. Mango’s turnover grew by nearly 50% compared to the same period in 2019. During the same period, Mango has also registered over 140 million visits to its e-commerce platforms, representing a 20% increase compared to the same period last year.
“In 2019, Mango online sales already accounted for 24% of our total turnover. And this year, our e-commerce channel has exceeded the initial growth target of 20%, which is without a doubt an excellent figure,” said Mango CEO, Toni Ruiz.
“The lockdown caused by the COVID-19 health crisis has intensified the process of digital transformation within the sector. The fact that we launched our e-commerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company,” Ruiz added.
Mango closed 2019 with a 26.7% growth in online sales, totalling €564 million, which represents 24% of total group turnover.